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When you hire a business coach, you build a relationship with someone whose sole aim is to help you get what you want. Our expertise is in coaching psychology: we are dedicated to helping you be at your best in terms of how you need to think, how you need to react and how you need to behave to achieve a goal.
We don’t believe anyone needs a coach but we do know that successful people know how to use a coach as another resource or tool to help them continue to achieve. There are many benefits to using a coach to help you achieve your goals.
Things are going well so why do I need a business coach?
When an elite athlete is winning event after event we expect them to be spending a lot of time with their coach. However, when it comes to business or life in general, most of us wait until we have a problem.
A common tendency is to spend time thinking through what we did badly when things go wrong so hopefully we can learn and improve. However, few of us naturally spend the same amount of time thinking through what we are doing well. If we don’t identify and monitor our strengths how can we make sure things will keep going well?
How will my business benefit when I hire a coach?
In short, the business performance will improve as your own performance improves.
Effective, inspirational leadership
Increased turnover, reduced costs and improved margins
Coaching will ensure that you set clear goals for your leadership aspirations and stay focused on them with continual challenge and encouragement. Whether you start by measuring yourself against your company’s leadership competency framework or with a general desire to be a better leader, the typical benefits of Leadership Coaching are:
A clearer vision of the desired future
More confidence in your abilities
A more inspirational style
A clear understanding of how your leadership is viewed
More confidence in your decisions
Having a clearer vision for the business
Making better decisions
Developing more productive relationships with colleagues
Better coping with pressure
Developing a more optimistic thinking style
All these improvements will translate into various business outputs such as increased turnover, reduced costs and bottom line increases.
If being successful in my business is to simply set some goals, take action and review my results then what is the point of employing a coach?
If you actually DO all those things then you may have less use for a coach. However, there are still two benefits of using a coach:
A professional coach has the special skills to help you set goals that are right for you. It’s how you goal set that counts
Most people don’t actually follow through the promise they made themselves they will do. A coach is there to keep you focused on what you commit to
That’s up to you, within some agreed boundaries. A great deal depends on the goals you’re focused on and how quickly you want to move towards them. All sessions end with agreed actions and inevitably, some actions take longer than others. However, in our experience, there is rarely need for meeting more than once a month, although frequent telephone contact is encouraged.
How can you put it simply for me to understand the differences?
There are many and varied answers to this question. Here are some of them:
Coaching is goal/achievement focused. When a new client knocks on the door, a counsellor probably wonders “what their problem is” whereas we wonder “what they want to achieve”.
The difference between knowing how to do something and actually doing it well is huge. Trainers have some knowledge or skill you don’t (or believe you don’t) and want to impart that knowledge. Coaching is focused on performance i.e. doing something to the best of your ability to achieve a goal. If we know something you don’t, we’ll tell you but that’s only part of the equation.
Rather like a trainer, a Mentor has general expertise, based on personal experience that they wish to pass on to you. A Mentor’s input can be very useful but again, is only part of the equation. A coach will help you capitalise on the Mentor’s experience to help you either translate it into your own performance or decide to reject it in favour of doing it your own way!
Paul Brown is an entrepreneurial Business Coach with over 25 years’ experience in senior management and director roles with expertise in Business Coaching and Mentoring. His past experience includes 12 years as Group Managing Director of a computer sales, fulfillment and finance company.
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